Founder/CEO of the New Heartland Group
Paul is a recognized brand builder, thought leader, speaker and Forbes contributor on marketing, and creating culturally-relevant messaging in the New Heartland. His expertise lies in all aspects of global brand development as the founder of Nashville-based New Heartland Group and previously serving as CMO at Elvis Presley Enterprises, VP/Media Marketing at SFX Entertainment (Live Nation), Director, Global Entertainment Relations at Gibson Guitar Corp., and in Pop/Rock Promotion/Marketing at MCA Records, and SBK Records.
As the first to identify the New Heartland as an under-served cultural segment, Jankowski’s work has been widely covered in media outlets including: Forbes, AdAge, MSNBC, Ad Week, Billboard, Business Insider and Fox Business. In addition to brand clients ranging from Lipton to Mtn Dew, he has deep experience working with high profile music artists, athletes and other influencers including Taylor Swift, Blake Shelton, Beyoncé, Lady A, Dierks Bentley, and Jason Aldean. Jankowski has published three books and two white papers on brand building in the New Heartland.