Advisory Board

John Carter

Senior Vice President of Archetype

Carter leads high-impact communications campaigns for magnetic brands. In his current role at Archetype he works with a variety of consumer and B2B clients including Mailchimp, ecobee, Grubhub, and Waze. Carter also provides strategic support across the agency by advising clients, executives and teams on narrative development, media training and crisis comms.

Previously a former Archetype client with Canary, Carter is a veteran agency leader who has built successful programs and teams throughout his career, including engagement and analytics initiatives for Hershey’s and Warner Bros., influencer campaigns for brands like Movember, The Home Depot and H&R Block, and targeted media programs for Virgin Mobile, Beam Global Wine & Spirits and many others.